Army museum needs branding

The National Army Museum North could soon be targeting a brand consultancy, having hired architect Austin-Smith Lord to create a £19m building on a 52ha site in Richmondshire, north Yorkshire (concept model taken from the NAM website pictured).

The architect’s brief covers external and interior design. However, signage, identity and brand positioning are likely to be handled by a design group.

Latest articles

First look at London Design Festival 2018

This year’s week-long celebration of design will see installations by Kellenberger-White, Studio Frith and Waugh Thistleton Architects, plus a refined, “playful” visual identity by Pentagram’s Domenic Lippa.