The Cutting Edge, based in Kingston-upon-Thames, has created a corporate events brochure for Somerset House, intended to promote the venue to bluechip corporates. The design features photography by Charlie Milligan. Elegant layouts juxtaposed with metallic inks and screw bindings convey the buildings’ mix of the historic and the contemporary, says partner Paul Warrington.
Design outfit Studio Texture has led the redesign, keeping the previous Pentagram-designed logo but introducing new colours, typography and tone of voice.
The newly-established partnership hopes to create more aesthetically-pleasing solutions to COVID wayfinding in working, retail and even domestic spaces.
The Danish design innovation lab has collaborated with several studios to create a typographic identity that is as “neutral as possible”.
This free-to-access report by Design Week in partnership with Framer is the first global survey commissioned to investigate the benefits and effectiveness of digital prototyping.