London’s transport is a world away from an oyster

I was interested to read about Oyster, the new Transport for London season ticket holders scheme branded by Saatchi Design.

Saatchi Design ‘created’ the name because of its ‘meaning, sounds and associations’. Is this what they mean: ‘The London Underground and Bus network is my Oyster’.

I don’t think that a season ticket or the travel network it supports could be considered an aphrodisiac. But I live in Brighton so what would I know.

Simon Deverell

Head of design

Victoria Real

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