The Reptile House has worked with US-based French photographer Vincent Soyez on the sleeve design for the latest single taken from Ms Dynamite’s Mercury Prize-winning album A Little Deeper. Shot in a run-down boatyard on New York’s Staten Island, the image communicates Ms Dynamite’s standing as an urban artist with a serious lyrical content, says Matt Hughes, a designer at The Reptile House. ‘It’s a backdrop of urban decay, but beautiful at the same time. We didn’t want a bright, poppy style’, he explains. The single Put Him Out is released by Polydor on 2 December. It represents Soyez’s first UK work. He is probably best known for his shots in US hip-hop magazine Source.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.