Diageo, the group formed by the merger between GrandMet and Guinness last year, is publishing its second annual report created by Bamber Forsyth. The group wanted to produce a contemporary and relaxed design, building on the existing brand guidelines devised by Wolff Olins, says Bamber Forsyth creative director Lee Hoddy.
The London-based studio has developed an identity for the Interconnected Disaster Risks 2020/2021 report using composite graphics.
The MP for Mid Bedfordshire replaces Oliver Dowden, who has been removed from the role following a substantial cabinet reshuffle by Boris Johnson.
From the circular economy to human centred design, these are the talks that are not to be missed at this year’s festival.
The updated look includes new typography and colour palettes and seeks to ensure the brand can comfortably exist both online and off.