NHS fights back with Addison

The Department of Health is launching a campaign in National Health Service hospitals in a bid to curb escalating levels of violence against staff.

Every year around 65 000 attacks on staff are reported. Addison, which has been developing a communications programme for the project since April, calls the project an NHS zero tolerance zone campaign.

The campaign emphasises that those individuals behaving violently towards staff will be reported to police, says Addison designer Ricky Sampson.

Four poster designs depicting a broken bottle, a craft knife, a syringe and a volume knob (representing verbal abuse) vividly display the most frequent methods of attacks on staff. A resource pack for NHS Trust managers is also designed by Addison.

“We wanted to reflect some of the horrors of these attacks and so the campaign was deliberately hard-hitting. We actually presented a softer version of the idea, but the harder one was chosen unanimously,” he says.

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