Springetts has designed the packaging for Dairy Crest’s new milk brand, called mmmMilk. The product aims to encourage children to drink more milk. Launched last week, the short gable-top carton includes a straw and features a cartoon dinosaur plus facts about real prehistoric creatures. Springett managing director Pete Green says: ‘Hitting the right note with kids is crucial. They are very quick to spot an attempt to patronise.’
The co-founder and creative director at Territory Projects discusses why designers should be using technology to bring brands to life, from movement and interactive touchscreens to virtual and augmented reality.
John Scarrott, trainer and coach to design professionals, spoke with three creative directors who have taken this journey to find out how they adapted to life at the top.
As part of our series looking at jobs in design studios, we speak to Jorijn Harms, group account director at Jones Knowles Ritchie (JKR), about how she went from product
A Kickstarter campaign has been launched to fund a new board game, which aims to educate young people and make them feel “more comfortable” talking about menstrual cycles.