Springetts packages mmmMilk

Springetts has designed the packaging for Dairy Crest’s new milk brand, called mmmMilk. The product aims to encourage children to drink more milk. Launched last week, the short gable-top carton includes a straw and features a cartoon dinosaur plus facts about real prehistoric creatures. Springett managing director Pete Green says: ‘Hitting the right note with kids is crucial. They are very quick to spot an attempt to patronise.’

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