Springetts has designed the packaging for Dairy Crest’s new milk brand, called mmmMilk. The product aims to encourage children to drink more milk. Launched last week, the short gable-top carton includes a straw and features a cartoon dinosaur plus facts about real prehistoric creatures. Springett managing director Pete Green says: ‘Hitting the right note with kids is crucial. They are very quick to spot an attempt to patronise.’
As part of our series looking at in-house design teams, we talk to a graphic designer at the Royal Mint about designing new coins, Paddington Bear and the value of
Hamish Smyth and Jesse Reed are developing a new online platform that will help designers to create guidelines and clients to follow them properly.
The ball design looks to tell a positive mental health narrative through its “fluid, organic graphic” which represents the “flow state”.
Kengo Kuma and Toyo Ito are among the 16 designers and architects to have produced work for an exhibition that explores the “relationship between dogs and their people”.