Ashley Walter, founder of the Nottingham bar and restaurant Geisha, is planning to extend the chain to a number of sites in other key cities. Design will be by incumbent design consultancies Output and Macauley Sinclair.
The visual identity combines the club’s “illustrious heritage” and “future glory” with an eye to digital platforms and more casual fans.
The week-long festival will also host speakers including interaction design expert Daljit Singh and representatives from Heatherwick Studio.
His installation for London Design Festival draws on a number of inspirations, from clubbing in the 1990s to fake Crimean villages.