DEJ chooses uniform for new Teachers’ TV

Screen specialist Dunning Eley Jones has been appointed to create the brand identity for newly launching British television station Teachers’ TV.

DEJ won the five-figure project following a three-way pitch in July against Lambie-Nairn and English & Pockett. It was worth a fixed fee, exclusive of interior design services.

The scope of the creative project will include the design and production of the channel’s identities on-screen and on-line, plus print and promotional material and exhibition stands. Furthermore, the consultancy has been tasked to create signage and head office interiors for Teachers’ TV headquarters. It is scheduled to go live at the end of January 2005. The channel, funded by the Department for Education and Skills, is billed as Europe’s first television station targeting school workers and is designed to help raise teaching standards in the classroom.

Teachers’ TV will carry programmes on training and development, resources for the classroom and education news and will be available on the Sky Digital, cable and Freeview platforms.

According to Dunning Eley Jones partner Liz Dunning, ‘This is the first professional channel of its kind – we are not aware that anyone is doing anything quite like this. It will be broadcast 24 hours a day and at a later date it will be broadcast as an interactive channel.’

‘The schedule is very zoned and there are blocks for primary and secondary education as well as more general programming,’ adds Dunning.