Rare Corporate Design has redesigned the identity of the Helene Harris Memorial Trust, a registered charity dedicated to defeating ovarian cancer. The group’s brief was to raise general awareness about ovarian cancer and to encourage people to donate money and funding for the trust’s new research unit.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.