Creative Action targets non-racers for Daytona1

Creative Action Design has created interiors for a new entertainment arena at Daytona International’s kart racing circuit in Milton Keynes.

Inspired by motor-sport materials, the new Daytona-branded hospitality pavilion features carbon fibre-laminated table tops, red, white and blue colourways and steel tubing. Racers and spectators will be able to purchase pre- and post-race drinks, and the pavilion also features meeting rooms and a reception area.

Creative Action managing director Ian Silverstein says the entertainment arena will be the focal point of the race track, and hopes to attract customers who are not necessarily racing.

“We have included a video wall in the bar area, so that customers can come in and watch the Grand Prix and enjoy the Daytona experience off-track as well as on,” he says.