Identity, the corporate literature design company based in London, has been chosen to create the identity for Bonhams & Brooks, the world’s fourth largest auction house created following the recent merger of family-run auctioneer Bonhams with Brooks, the vintage car specialist.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.