ICL showroom refit by Nick Butterfield

Nick Butterfield Design has re-fitted an existing customer showcase and corporate presentation suite for ICL, the global IT services provider.

This follows a decision by ICL, traditionally a multi-faceted corporation, to pull its services together under the title One ICL.

Nick Butterfield Design had fitted the existing site in ICL’s Reading office in 1997 and its latest objective has been to provide a customer experience that communicates ICL’s services across its range of consumer sectors.

Called Future Focus, the suite has been designed to lead customers on a walk-through journey to different spaces, where ICL representatives present often intangible concepts in simple terms. The journey culminates in the Creativity Lab, where clients are encouraged to interact with technologies and communicate ideas through the use of laptop computers known as Lifebooks.

The futurist environment of Future Focus has been created to encourage visitors to adapt to the digital media and IT devices offered by ICL.

Nick Butterfield, commenting on the design language used to communicate ICL services, says, “The ICL brand is much more generic now, rather than specific. The use of space and the designs implemented demonstrate different facets of the ICL concept in a way that is relevant to ICL clients, whatever sector they are from.”

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