Gift retailer Crabtree & Evelyn is to introduce its Luscious Food Range next month, using packaging developed by London consultancy Slatter-Anderson.
The range, consisting of jams, shortbreads, mustards, oils and vinegars is presented in decorative tins, jars, bottles and boxes. “Our brief was to design a contemporary range of food products, while maintaining Crabtree & Evelyn’s core values of quality and richness,” says Slatter-Anderson partner Robin Anderson.
Slatter-Anderson was appointed after carrying out previous projects for the retail chain, including the development of millennium merchandising. The branding of the latest food range is now to be extended to additional packaging, including carrier bags, gift tags and wrapping paper.