Tor Petersen squares away a Kubix identity

London consultancy Tor Pettersen and Partners has created a corporate identity for Kubix, a software provider for the property industry. The technology Kubix uses enables estate agents to provide consumers with virtual tours around properties, as well as access to touch screen displays.

The logo plays on the origin of the brand name Kubix and the letter “K” to form a cube, which symbolises the three-dimensional aspect of the company’s on-line capabilities. “Its existing identity was a touch confused, so we started from scratch to create the new marque,” says Kubix account manager Simon O’Brien.