Valueclick. com identifies with The Nest

The Nest has created the identity for a new advertising campaign for on-line marketing company Valueclick. It rolls out this week across Europe, Canada, Brazil and Israel.

The London consultancy has created a campaign using colourful squares, which represent close-up screen pixels, and metaphorically echo the concept of Valueclick’s on-line expertise.

“The use of bright colour suggests that Valueclick is an energetic business, and the square marque is infinitely adaptable,” says The Nest managing director Alex Willcock.

Valueclick provides on-line marketing solutions to advertisers and Web publishers, combining thousands of websites in its network and selling the advertising space.

“We decided it was time to create a strong identity for Valueclick to propel our growth in the European market in particular,” adds Valueclick managing director Rupert Staines.

The Nest recently designed a culinary website, Foodoo.com, which provides free access to more than 2000 recipes from chefs including Gary Rhodes and Ken Hom.