Perfect Day revamps Conservative Party logo

Perfect Day has revamped the Conservative Party logo, which will launch at the party conference next week. A tree, representing ‘strength, endurance and renewal’, according to Perfect Day creative director Alex Aiken, replaces the torch marque designed by

Perfect Day has revamped the Conservative Party logo, which will launch at the party conference next week.

A tree, representing ‘strength, endurance and renewal’, according to Perfect Day creative director Alex Aiken, replaces the torch marque designed by Michael Peters Group.

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