The Nest creates Maplin concept store

Electronics retailer Maplin launches a revamped identity and a concept store designed by The Nest this week, the retailer’s first update of its visual identity in 34 years.

The work has been applied to Maplin’s Oxford Street store in London and is expected to be rolled out across its 109-strong estate, website and communications next year.

According to Maplin marketing director David O’Reilly, the work aims to make the store easier to shop in. ‘The new look is sophisticated and contemporary and focuses on improving wayfinding and overall customer experience,’ says O’Reilly.

Nest creative director Bill Cumming says communication in-store also plays a key role. ‘It’s about telling simple stories and making technical products more accessible, without dumbing down,’ he says.

The Nest was appointed in March following a credentials pitch against five other groups.