Digest

Seagreens organic seaweed, part-owned by design group Pemberton & Whitefoord, is rolling out a capsule form of its wild wrack seaweed, harvested from the Arctic waters off Norway. The product is said to contain vital minerals and iodine. ‘Seagreens is 50 per cent owned by P&W so we have a vested interest in the brand. We want to bring consumer products to market rather than the bulk sales of our partner,’ says P&W partner Adrian Whitefoord. The re-sealable foil pack design was created by the consultancy and will be on sale at the end of April.