Forming opinions

Fishburn Hedges sister company Traffic Interactive has created eight new banner ads for oil company Shell. Rob Lawrence, interactive director of Traffic, says: ‘Our remit was to take the print ads aimed at opinion formers which had appeared in magazines such as Forbes and the Economist and make them work on-line.’ The ads are aimed at ‘getting people talking, and showing that Shell does a lot more than produce oil, so they each link to a Shell microsite which acts as a discussion forum’, he adds.