Fishburn Hedges sister company Traffic Interactive has created eight new banner ads for oil company Shell. Rob Lawrence, interactive director of Traffic, says: ‘Our remit was to take the print ads aimed at opinion formers which had appeared in magazines such as Forbes and the Economist and make them work on-line.’ The ads are aimed at ‘getting people talking, and showing that Shell does a lot more than produce oil, so they each link to a Shell microsite which acts as a discussion forum’, he adds.
The BlackBerry Motion has ditched the brand’s signature keyboard and has a 14cm-wide touchscreen, with an Apple-style home button at the bottom.
Supple Studio has designed the copywriting company’s new branding, which incorporates quote marks in a mixture of classic and contemporary typefaces.
This year’s exhibition features a wheelchair that can climb stairs, a language-translating earpiece and a brand identity for Wales.
A new fundraising book features contributions from Manchester creatives including Peter Saville and Malcolm Garrett, which have been inspired by Tony Walsh’s poem This is the Place.