Fishburn Hedges sister company Traffic Interactive has created eight new banner ads for oil company Shell. Rob Lawrence, interactive director of Traffic, says: ‘Our remit was to take the print ads aimed at opinion formers which had appeared in magazines such as Forbes and the Economist and make them work on-line.’ The ads are aimed at ‘getting people talking, and showing that Shell does a lot more than produce oil, so they each link to a Shell microsite which acts as a discussion forum’, he adds.
As we approach the most wonderful time of the year, we ask creative directors what gift someone should buy a designer for Christmas.
The digital design consultancy has appointed a new head, who will oversee its six global offices and lead on growing the business in size and helping it make more money.
Send us photos of your offices decorated for Christmas, and we’ll be publishing a selection of the best ones next week.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last