It’s all change at McDonald’s. First the fast food giant introduced red-leather booths and the low-fat Salads Plus range in its British restaurants. Now, it emerges that the Golden Arches is to roll out a home-delivery service across selected branches in India. It’s a good thing Morgan ‘Super Size Me’ Spurlock didn’t make his documentary there. If he hadn’t burned so many calories briskly approaching McDonald’s counters for the Big Macs he consumed during filming, he would have been doing a bit of rolling out, too.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.