Mai Ikuzawa, founder and creative director of Maiow, has left the company to pursue personal projects. Her departure coincides with a shift towards a more strategic creative and branding proposition at Maiow. Sally Townsend has been hired from Viacom Outdoor as new business director and Bill Hunt, from guerrilla marketing agency Cunning, joins the company as strategic planning director.
MarinaTex, an organic and biodegradable alternative to traditional plastic, was developed by University of Sussex student Lucy Hughes.
The visual identity combines the club’s “illustrious heritage” and “future glory” with an eye to digital platforms and more casual fans.
The week-long festival will also host speakers including interaction design expert Daljit Singh and representatives from Heatherwick Studio.