Multimedia group MindWave Media has created a life-sized, animated shark display for Hull aquarium The Deep. The permanent exhibit, which launched last week, features a Grey Reef shark projected on to an invisible Holopro screen, creating the illusion that it is swimming in mid-air. Touch screen controls enable visitors to peel away layers to reveal the shark’s skin, muscles, intestines, skeleton and sensory system. ‘At any point, they can rotate the shark and look at it from different angles,’ says MindWave Media director Jef Maytom, adding that the display is made up of 6000 3D-modelled images. The group won the work, worth a £16 500 fee, after an unpaid, creative pitch in October.
As the festive season gets into full swing, we take a look at retailers’ flagship stores in London to see how shop windows are being used to attract seasonal shoppers
Partner Marina Willer has created the branding, exhibition space and two films for the new show, which delves into the history of the Italian car brand.
The development is the first commercial project from the car brand’s Mini Living offshoot, and will include apartments, workspaces and services such as car-sharing.
An upcoming exhibition at the University of Oxford’s Bodleian Libraries will highlight the origins of English graphic design as spearheaded by scribes, engravers and painters during this period.