Vox Pop

McDonald’s has recently replaced some of its burgers with salads as part of an effort to restyle itself. What innovation would you introduce to the fast food sector to reinvigorate snack time?

Andrew Zulver

‘Happy meals for adults. A Becks while you wait. Activities as you queue, such as super-fast snakes and ladders (grid of 5×5 squares) or four-word scrabble. A digital pad where you can scribble an idea, ask the Big Question or simply text a friend – answers on a big screen. Mini fish fingers (good for you and easy to eat) – food for thought…’

Andrew Zulver, Design director, Zulver & Co

‘Taste. In all senses of the word.’

Nick Jones, Creative director, Browns

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