Industrial designer Peter Atkinson’s latest work with Universal Vehicles Group has made its debut. The UK’s main ambulance manufacturer and Atkinson’s Design For Industry consultancy have produced the Premia model in an attempt to appeal to the UK’s various NHS Ambulance Trusts and their wide variety of interior requirements. The design brief required new furniture units which allow alternative interior layouts suitable for different levels of medical equipment carried. The Premia features light tones and an ivory coloured floor, both, as Atkinson puts it, to uplift spirits and aid visibility for the crew. The exterior graphics, also by DFI, aim for a more European image than the traditional reflective stripe.
The tabloid has replaced the Berliner format, a new masthead has rolled out across all platforms and there’s a new pared back design offset with a colourful navigation system.
Originally designed as an affordable means of ensuring that water supplies last longer in refugee camps, Bottleshower has now been adopted by the police in response to the increasing number
As part of our series on the future of design in 2018, Kellenberger-White co-founder Eva Kellenberger looks at what will happen in editorial design over the next 12 months.
Research has found that half of 16-25-year-olds surveyed want to pursue creative careers, but nearly two thirds do not feel they receive adequate guidance to do so by teachers or