Brief

Industrial designer Peter Atkinson’s latest work with Universal Vehicles Group has made its debut. The UK’s main ambulance manufacturer and Atkinson’s Design For Industry consultancy have produced the Premia model in an attempt to appeal to the UK’s various NHS Ambulance Trusts and their wide variety of interior requirements. The design brief required new furniture units which allow alternative interior layouts suitable for different levels of medical equipment carried. The Premia features light tones and an ivory coloured floor, both, as Atkinson puts it, to uplift spirits and aid visibility for the crew. The exterior graphics, also by DFI, aim for a more European image than the traditional reflective stripe.