Industrial designer Peter Atkinson’s latest work with Universal Vehicles Group has made its debut. The UK’s main ambulance manufacturer and Atkinson’s Design For Industry consultancy have produced the Premia model in an attempt to appeal to the UK’s various NHS Ambulance Trusts and their wide variety of interior requirements. The design brief required new furniture units which allow alternative interior layouts suitable for different levels of medical equipment carried. The Premia features light tones and an ivory coloured floor, both, as Atkinson puts it, to uplift spirits and aid visibility for the crew. The exterior graphics, also by DFI, aim for a more European image than the traditional reflective stripe.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of
As part of our series on design in 2019, Chris Clarke, deputy creative director at The Guardian, looks at what will happen in print design over the next 12 months.
The visual system created by SomeOne is based on movement patterns of birds gliding on thermal columns, which allow them to travel long distances with ease.