British Steel’s brief for Design House was to come up with a corporate brochure illustrating the success of the company since its privatisation. The aim was to reposition the company, charting its transformation from an unprofitable, state-owned industry to Europe’s biggest, most successful steel company. ‘We used big ideas and powerful visual images demonstrating British Steel’s involvement in the world’s major industries,’ says Design House’s Lavinia Culverhouse.
“Individuality” and “playful” patterns and colours were key to the project, which includes designs for Graphcore’s intelligence processing units
With over 1000 images spanning 90 years, including “never been seen” and unfinished works, the Taschen book aims to be the “definitive” publication on the history of the famous mouse.
The Taking Care of You campaign is aimed at those working in emergency departments and looks to change the hospital working culture of achievement and performance coming before self-care.
Lume, which has been developed by Imagination, can be used to present research in 3D from fields including science, medicine, astronomy and finance.