Brief

British Steel’s brief for Design House was to come up with a corporate brochure illustrating the success of the company since its privatisation. The aim was to reposition the company, charting its transformation from an unprofitable, state-owned industry to Europe’s biggest, most successful steel company. ‘We used big ideas and powerful visual images demonstrating British Steel’s involvement in the world’s major industries,’ says Design House’s Lavinia Culverhouse.

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