D4B draws up FT Information communique

D4B Creative Communications has designed an eight-page newsletter for FT Information, the business information company owned by Pearson and linked to the Financial Times.

The full colour newsletter is the first stage of what D4B hopes will be an ongoing programme of designing internal and customer communication materials for FT Information. D4B, formerly known as Design for Business, won the work without a pitch.

FT Information marketing communications manager Fiona Clarke says: “We want to redefine the way we are talking to our customers as well as our own people. Our aim is to build and strengthen our existing customer relationships.”

D4B is now designing the next issue of the quarterly newsletter.

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