Lessons to be learned from Atlanta’s games

The tacky, over-branded Atlanta Olympics looked as if they had been put together by the banqueting manager of a third-rate hotel. There was a total absence of a well-managed design policy covering every aspect of the visual manifestation of the event.

Contrast Atlanta with the marvellous quality of Barcelona or the good graphics seen at Los Angeles, and it becomes obvious how design can add to the quality of life and the success or failure of public events. Sydney and Greenwich take note.

Terence Conran

London SE1 2YU

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