Bristol-based TigerRed has been appointed to design a series of product and lifestyle brochures for B&Q. The appointment follows the consultancy’s work on Outdoor Life, the first brochure B&Q sold in-store, earlier this summer.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.