Mama always said working in television would be glamorous. 422 has just created CGI animations for the BBC’s latest natural history odyssey, Animals – The Inside Story, a sort of ‘Fantastic Voyage’ through the innards of the finny and the furry (elephant embryo pictured). ‘The design brief was basically taking a camera up an elephant’s bum and making it look nice,’ says the seasoned consultancy spokeswoman. If that doesn’t deserve a Bafta, darling, we don’t know what does.
The updated visual identity, including a logo and campaign, looks to “reposition the educational charity verbally and put it back on the map visually”.
This year’s results follows a downward trend in popularity for creative subjects both at schools and universities.
The latest announcements also include a “multi-sensory” exhibition inspired by the sea at Oxo Tower Wharf.
As part of our series looking at jobs in design studios, we speak to Pip Fazakerly, developer at virtual reality and 3D design firm Framework Creative, about animating virtual spines,