Four IV tailors a new look for Reiss stores

Menswear retailer Reiss is re-inventing its flagship store and company offices on London’s King’s Road. Four IV Design Consultants is working on the graphics and on the interiors with architect Stuart Lever.

Reiss owner David Reiss plans to roll out aspects of the design to the chain’s five further stores, including the Regent Street store in London redesigned by Lever in 1994. Graphics, including packaging for a new “Accessoreiss” range of underwear, will also be seen in foreign markets.

The design team is looking to create a new landmark on the King’s Road with a three-storey glazed window. The building houses sales floors, offices, design studios and a showroom. The design aims to attract both customers and overseas buyers.

Four IV’s graphics input includes implementing the Reiss identity on to carrier bags and swing tickets. The consultancy has also worked on the retailer’s colour palette, introducing a “Reiss grey” as a base colour.

Four IV design director Gregor Jackson says the new look will be “very leading edge and will have an international impact”.

The King’s Road store is expected to open at the end of April. Four IV won the work without a pitch.

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