Hailed as the toast of last week’s New York Toy Fair, the Fisher Price Creative Effects Instant Camera is the product of a two-year collaboration between Priestman Associates and R&D company The Technology Partnership. Conceived by designer Paul Priestman and TTP, the development of the digital camera for children was commissioned by Fisher Price. Images are printed on thermal paper. Add-on effects can be pre-programmed into the camera, or imported from plug-in memory packs. With the paper costing just pennies per frame and the retail price expected to be less than 40, Fisher Price predicts sales of more than one million in the first year.
Lloyd Northover Citigate has been appointed to review the corporate identity of the Partek Group, one of Finland’s largest international industrial giants.
The group, which has brands in more than 20 countries, will have a new corporate identity, says an LNC spokeswoman. The consultancy is working closely with Finnish research company Inforcom and a specialist from the Communications Department of the University of Helsinki to review the company’s profile.
The project is due to be completed in time for Partek’s centenary anniversary in 1998, says the spokeswoman.