22 February 2001

Makeover for Mulberry and Pringle

Mulberry and Pringle, two of Britain’s most traditional clothing brands, are hoping to pull off the type of image renaissance achieved by Burberry with rebranding and refurbishment of their flagship stores. Mulberry has appointed Four IV to rebrand its flagship store in London’s Bond Street, which is scheduled to open in August. Mulberry and Four […]

Government goes UKonline

The Government has launched its UKonline portal, designed to give people direct access to Government departments and to provide a one-stop shop for information, this week. Designed in-house, the site is supposed to improve the way public services are delivered, as part of a £1bn initiative to drive the UK’s on-line access to all Government […]

Hobbins Sides has…

Hobbins Sides has created an updated logo and on-air identity, which launch on 1 March, for specialist digital channel Discovery Wings. The channel is devoted to all things that fly and is designed to appeal to men aged 16-54. The consultancy, which won the project without a pitch, was briefed to create an identity that […]


Indigo has designed the identity for telecoms brand, Chat ‘n’ Surf, launched by GlobalNet (UK) to enable on-line subscribers to make telephone calls and surf the Internet simultaneously.

Sedus says sleep more to improve your work

We all try and sneak a few minutes’ shut-eye behind our Macs or a broadsheet at work, but that may be a thing of the past thanks to a sitting/ reclining office chair. Designer Mathias Seiler’s creation forms the centrepiece of a series of events next month launched by furniture manufacturer Sedus, entitled ‘Workplace napping […]

Happy Tomorrow staff try a DIY lobotomy

Design consultancy Happy Tomorrow has been masquerading under several guises this week in an attempt to convince Design Week of its diversity. Penned by a Mary O’Round, the first confusing, speculative letter to hit our desks was from fictional funfair client Carousel, singing the praises of Happy. This was followed by a letter from Clampett […]

Citigate staff shake it up

Global Punch and Out of your Box may sound like bad dance music events but they are, in fact, cocktails created by shaker-slinging staff at Citigate Lloyd Northover to ‘reflect the company’s brand promise and personality’. After an all-day training session – not, we presume, involving cocktails – the exercise involved ‘mixing strategic and creative […]

The power of suggestion

If you can create a subtle identity that can be integrated with slogans for publicity purposes, the effects on your target market may be dramatic, says Oliver Bennett


Following last week’s news that Brian Smith was leaving the consultancy he had worked for over 20 years to go clientside, what would it take to convince you to take an in-house role? ‘First of all, the lucky client would have to recognise that I am there so they do not need a roster, rather […]

Lumsden joins Crabtree Hall

According to sources, Lumsden Design Partnership and Crabtree Hall are to merge. Lumsden Design Partnership founder and managing director Callum Lumsden denies an immediate merger, but refuses to rule out a merger in the future.

Ben Kelly creates Borough style

Ben Kelly Design is creating the interiors for Borough, an independent nine-bedroom hotel, bar and restaurant in Edinburgh, with graphic design work by Navyblue. The hotel, owned by Callison Eaton, is a conversion of an industrial warehouse-style building in the centre of the city and was formerly a snooker hall. Ben Kelly was appointed without […]

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