Interior design consultancy Caulder Moore is branching into graphics with the appointment of its first graphics director, Christopher Isted, with a brief to set up a dedicated division by the end of the year.
The group is increasing investment in its graphics side in response to growing demand from clients for expertise in this area, it says. Caulder Moore hopes to build a threeor four-strong team by the end of the year.
According to Caulder Moore marketing director Irene Maguire, the consultancy has been out-sourcing its graphics work for some time. Isted’s appointment should help it provide a more integrated service to clients, she says.
“[Isted] will be working initially with existing clients in retail and leisure, but will hopefully bring in clients of his own long term,” adds Maguire.
Forthcoming projects include a threeor four-store roll-out of health-oriented coffee-shop brand Luscious in London, including sites in Fulham and Westbourne Grove. Caulder Moore designed the interiors, identity and packaging for the pilot store in London’s Waterloo station (DW 19 January), and Isted worked on graphics in a consultancy role.
He is also working on internal and external signage, packaging and graphics panels at two sites for healthy fast-food outlet Verde, which launched in Birmingham in December. The stores sell soups, salads and sandwiches and two sites are launching in the City of London.
“[Isted’s] appointment should help us to integrate our interior and fledgling graphic divisions seamlessly,” adds Maguire.
Isted joins from Ocean Design, where he was a senior designer. He becomes an associate director alongside managing director Terry Moore, creative director Ian Caulder and Maguire.