Hobbins Sides has created an updated logo and on-air identity, which launch on 1 March, for specialist digital channel Discovery Wings. The channel is devoted to all things that fly and is designed to appeal to men aged 16-54. The consultancy, which won the project without a pitch, was briefed to create an identity that would appeal to the younger half of its audience. The idents reflect the range of aviation programming on the channel. The ident sequences have been produced in 3D animation by The Mill.
As part of our series looking at jobs in design studios, we speak to Pelin Morris, wayfinding graphic designer at Endpoint, about her fascination with human behaviour, why she observes
Learn about London’s street signs, visit an exhibition about brilliant craftswomen and find out whether you’ve won a coveted Design Week award.
The 36-year-old cultural event has a new, reversible campaign identity for this year, which features comic strips that tell different tales depending on which way they are read.
The new events space by Mary Duggan Architects can be adapted with translucent curtains that sweep across the room to mark out different areas.