Hobbins Sides has created an updated logo and on-air identity, which launch on 1 March, for specialist digital channel Discovery Wings. The channel is devoted to all things that fly and is designed to appeal to men aged 16-54. The consultancy, which won the project without a pitch, was briefed to create an identity that would appeal to the younger half of its audience. The idents reflect the range of aviation programming on the channel. The ident sequences have been produced in 3D animation by The Mill.
The co-founder and creative director at Territory Projects discusses why designers should be using technology to bring brands to life, from movement and interactive touchscreens to virtual and augmented reality.
John Scarrott, trainer and coach to design professionals, spoke with three creative directors who have taken this journey to find out how they adapted to life at the top.
As part of our series looking at jobs in design studios, we speak to Jorijn Harms, group account director at Jones Knowles Ritchie (JKR), about how she went from product
A Kickstarter campaign has been launched to fund a new board game, which aims to educate young people and make them feel “more comfortable” talking about menstrual cycles.