Hobbins Sides has created an updated logo and on-air identity, which launch on 1 March, for specialist digital channel Discovery Wings. The channel is devoted to all things that fly and is designed to appeal to men aged 16-54. The consultancy, which won the project without a pitch, was briefed to create an identity that would appeal to the younger half of its audience. The idents reflect the range of aviation programming on the channel. The ident sequences have been produced in 3D animation by The Mill.
Sweden-based studio Snask has created the identity for Axfood’s #Mat2030 campaign, which features a series of fresh food items arranged into different words.
Last week, publisher Oxford University Press Education was given a new look by Baxter and Bailey. Now, designers share some of their favourite examples of educational design.
F1’s logo, designed by Wieden + Kennedy last year, could face a copyright dispute because of its similarity to that of a compression tights brand owned by manufacturing giant 3M.
The games company’s Labo kit features flat-pack cardboard sheets that can be transformed into pianos, motorbikes and fishing rods when combined with the Nintendo Switch console.