Hobbins Sides has created an updated logo and on-air identity, which launch on 1 March, for specialist digital channel Discovery Wings. The channel is devoted to all things that fly and is designed to appeal to men aged 16-54. The consultancy, which won the project without a pitch, was briefed to create an identity that would appeal to the younger half of its audience. The idents reflect the range of aviation programming on the channel. The ident sequences have been produced in 3D animation by The Mill.
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