Makeover for Mulberry and Pringle

Mulberry and Pringle, two of Britain’s most traditional clothing brands, are hoping to pull off the type of image renaissance achieved by Burberry with rebranding and refurbishment of their flagship stores.

Mulberry has appointed Four IV to rebrand its flagship store in London’s Bond Street, which is scheduled to open in August. Mulberry and Four IV decline to say more about the pitch process.

The refurbishment marks the start of a wider programme of updating existing stores, according to a Mulberry spokeswoman. Details of the planned roll-out are not yet available.

Pringle has plans to open a flagship store in central London, understood to be in Knightsbridge, in late summer in time for the autumn/ winter collections. It will be the Scottish knitwear brand’s first major investment in the UK since its takeover by Hong Kong textile group Fang Brothers in March 2000.

A Pringle spokeswoman says it is too early to comment on the search for a retail interiors group.

The move underscores Pringle chief executive Kim Winser’s plans to turn the brand into a fashion “must-have”, a status Burberry achieved through appointing American Rose Marie Bravo as chief executive, Roberto Menichetti as a designer and Kate Moss, to model its clothes.

Burberry has achieved a 35 per cent increase in revenues in the final quarter of 2000. It unveiled new design concepts at its flagship store in September, created by US designer Randall Ridless.

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