Pure style for Philip Kingsley

Pure by Design has created the packaging and identity for hair-and-scalp specialist Philip Kingsley’s range of trichology products, which launch next week.

The consultancy was briefed to create packaging that would incorporate detailed product information in eight different languages. It was appointed without a pitch to the £45,000 project.

The Philip Kingsley range, which uses the strapline “Trichology Clinics”, is available exclusively in salons. As it is not competing with rivals in-store, the result is a functional, understated design, claims Pure by Design director David Rogers.

“First and foremost, the graphics had to highlight the product’s benefits,” he adds. “We used colour icons to create a matrix effect to help consumers mix and match different products and ease the decision-making process.”

The 24-strong range of styling products will be available in hair salons throughout the world from next week.