Women’s sportswear retailer Sweaty Betty has commissioned Portland to give it a makeover, including a new identity. The consultancy, which won the project after a four-way pitch against unnamed groups, has been briefed to work on branding and interiors for the retailer’s stores in London’s South Kensington, Westbourne Grove and Fulham. Sweaty Betty plans to roll out the concept to 50 stores nationwide over the next five years.
The organisation has received £65,000 of Government funding to get more women who have fallen off the creative career ladder, because of maternity or carers’ leave, back into mid-to-senior-level roles.
We speak to studio Without on designing a new identity for the chain that harks back to its beginnings as a single street food restaurant in London, despite its growth
The packaging and identity of the new luxury chocolate brand features a mix of colourful patterns to represent the Pakistani and Nigerian heritage of its two founders.
The weekly publication given out by street vendors in cities all over the world has a new design that looks to showcase all the magazine has to offer, while still