Women’s sportswear retailer Sweaty Betty has commissioned Portland to give it a makeover, including a new identity. The consultancy, which won the project after a four-way pitch against unnamed groups, has been briefed to work on branding and interiors for the retailer’s stores in London’s South Kensington, Westbourne Grove and Fulham. Sweaty Betty plans to roll out the concept to 50 stores nationwide over the next five years.
From upcycled cabinets to a spotlight on Baltic design, we run down the can’t-miss exhibitions and trade shows at this year’s London Design Festival.
The new look “places Peter front and centre” according to the publishing house, and has been designed by studio CreateFuture.
We speak with Transport for London designers about how they are using the organisation’s rich design history to help people navigate the city in new ways.
After a year off because of the pandemic, the museum is back with a slate of projects and installations for 2021 covering everything from climate change to AI.