Women’s sportswear retailer Sweaty Betty has commissioned Portland to give it a makeover, including a new identity. The consultancy, which won the project after a four-way pitch against unnamed groups, has been briefed to work on branding and interiors for the retailer’s stores in London’s South Kensington, Westbourne Grove and Fulham. Sweaty Betty plans to roll out the concept to 50 stores nationwide over the next five years.
The online publication will explore a range of issues through a unique typographic system that aligns subject matter with specific fonts.
As the designer publishes his latest book, Drama, we talk to him about his childhood in the theatre, storytelling and the power of being “an outsider”.
Cryptocurrency, not traditionally a design-led sector, now poses plenty of opportunities and challenges for studios.
Universities and the Design Council condemn the proposals as “short-sighted” and uninformed by real statistics.