Women’s sportswear retailer Sweaty Betty has commissioned Portland to give it a makeover, including a new identity. The consultancy, which won the project after a four-way pitch against unnamed groups, has been briefed to work on branding and interiors for the retailer’s stores in London’s South Kensington, Westbourne Grove and Fulham. Sweaty Betty plans to roll out the concept to 50 stores nationwide over the next five years.
Specimen designs have been unveiled for a major infrastructural viaduct project on the Government’s high speed rail network.
Sweden-based studio Snask has created the identity for Axfood’s #Mat2030 campaign, which features a series of fresh food items arranged into different words.
Last week, publisher Oxford University Press Education was given a new look by Baxter and Bailey. Now, designers share some of their favourite examples of educational design.
F1’s logo, designed by Wieden + Kennedy last year, could face a copyright dispute because of its similarity to that of a compression tights brand owned by manufacturing giant 3M.