Sea Design, in conjunction with independent branding consultant Ralph Ardill, has created an identity for climate change organisation Global Cool. Originally conceived as an identity for a global music day, similar to Live Aid, it will now be used more broadly as the marque for the group. The ten petals on the logo represent ‘ten ways people can make a change’, says Sea Design creative director Bryan Edmondson.
The project has a contract value of £50,000 to £100,000 and will include the design of a brand toolkit, visual toolkit and assets.
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