The new site is built using the US NationBuilder platform, which offers ways of recruiting and capturing information about voters, managing finances and donations and communicating with supporters through an integrated system.
The platform is similar to that used by President Obama to harness his Democratic support and raise funds during the 2012 US Presidential election.
The Lib Dems say they are using the NationBuilder platform to boost voter engagement and be ‘at the forefront of digital campaigning in the UK’.
NationBuilder technology is also being used by the Labour Party in the UK, but not yet by the Conservatives.
The Lib Dems have used NationBuilder to create their new main website after bringing it in to run the Eastleigh by-election campaign last year, which saw the party hold the seat.
Lib Dem digital director Steve Pitman says, ‘While NationBuilder offers a simple, non-technical way for campaigners to publish content themselves, without the need for technical experts, we found the real benefits of the platform were its ”digital campaigning” features, such as being able to publish petitions, newsletter sign-ups, donations and news pages.’
Lib Dem leader and Deputy Prime Minister Nick Clegg says, ‘Political campaigning has changed dramatically in recent years and there is no doubt that the next General Election will be the UK’s first “data election”.
‘That’s why the Liberal Democrats have learned from successful campaigns around the world, like Obama’s in America, and invested in the best state-of-the-art systems.’
The new Lib Dem site has been created by the party’s digital team, working with US design consultancy Liberal Art, which works with NationBuilder to design and create websites for liberal political parties.