The smallest details can have a major effect

In reply to James Windsor’s letter, I agree that ‘it’s all too easy to get caught up in the small things’, but small things like using the word ‘infer’ when I think the writer means ‘imply’, and deleting apostrophes from where they should be on signs such as ‘men’s magazines’ do matter.

Designers (and, so it would seem, Tesco) do indeed have a great deal of influence on our culture, and should wield their power with care. It’s the small things that frequently support the big things and without them, we risk chaos.


Martin Campion, Product manager, Direct Wines, Theale RG7 4PL

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