Dyson Appliances has appointed an outside design group for the first time, choosing AMX Digital to develop its website.
A credentials pitch produced a shortlist of AMX along with four unnamed rivals. The website is due to be on-line in April.
This week Dyson launched the DC03, an upright vacuum cleaner, which was designed in-house. New features enable it to work while flat to reach under low furniture, and it can be easily dissembled to clear blockages.