National Savings, the Government-backed agency which provides investment products, has received 99 applications from design consultancies hoping to redesign its corporate identity.
The project will form part of a broader increase in advertising activity, according to a company spokesman. A tendering process will now begin, with an initial shortlist of design groups planned for the middle of February.
Around half the UK’s population are National Savings customers. The investments products can be accessed through post offices or direct by mail.