Quaker State hopes packaging is a clear winner in US market

A US motor oil company has launched the first motor oil brand in clear packaging. Design is by Deskey Associates in New York.

Quaker State has launched the three-strong range with the message: the choice is clear. The concept takes its lead from the food and cosmetics sectors, where clear packaging is equated with purity.

“There has been nothing innovative done with the motor oil package for decades, but with this clear bottle concept the motor oil will visually leap off the shelf at the consumer,” according to Deskey managing director, Scott Yaw.

The bottles will appear in automotive supply stores and hardware shops in the US this month.