The Royal Mail is drawing up its first design roster to formalise its relationships with its design suppliers.
“We are looking to drive up the quality of design within the Royal Mail,” says company head of branding Deborah Gildea. It is assessing 170 applications based on size and scope of company, other clients, and any previous work for the Royal Mail.
“We are aiming to draw up a roster of about 20 companies for our central requirements, with a further limited roster for regional divisions,” says Gildea.
Gildea is inviting consultancies in six different design categories to a credentials presentation, starting in the second week in February. Successful applicants will be informed two weeks later.
The line-up is due to be in place by April. The roster shake-up comes as Royal Mail appointed Interbrand Newell and Sorrell to carry out a visual audit of its masterbrand (DW 16 January).