I read with interest your First Sight identity feature (DW 9 January 1998).
The article depicted the new identity for MeoClinic, a Berlin-based health clinic. The calligraphic phoenix was chosen, explained Thomas Manss & Company, because: “It is a universal symbol of eternal youth and rejuvenation with mythological counterparts in most cultures.”
We can only presume Coventry University gave the same reasons for choosing its logo, many years ago! (Same issue, page 32.)
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