It’s not big and it’s not clever, but Johnson Banks has done it anyway – poured scorn, that is, on the overtried and ultratested tricks of the trade. Its sardonic, nihilistic, some would say ‘mocking’ promo sale catalogue lampoons design ideas ‘we’ve done over the years that we still think are good’. If you don’t get why the screwed up poster in the bin is ironic, or worse, if you think these concepts are rip-offable then it’s time to either hang up your mouse or set up a design group with a boy’s name.
Finding the best way to inform customers how their food buying impacts the planet, presents a unique packaging design challenge.
The identity seeks to showcase Nuud’s sustainable ethos with a strapline of: ‘chew plants, not plastic!”
Following the Duke of Edinburgh’s passing, we look back at his contribution to design including the long-running designers prize that bears his name.
The redesign will affect Coca-Cola, Coca-Cola Zero Sugar and Diet Coke, and is the first global packaging update since 2016.