It’s not big and it’s not clever

It’s not big and it’s not clever, but Johnson Banks has done it anyway – poured scorn, that is, on the overtried and ultratested tricks of the trade. Its sardonic, nihilistic, some would say ‘mocking’ promo sale catalogue lampoons design ideas ‘we’ve done over the years that we still think are good’. If you don’t get why the screwed up poster in the bin is ironic, or worse, if you think these concepts are rip-offable then it’s time to either hang up your mouse or set up a design group with a boy’s name.

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