Nascent consultancy Together Design has created visual branding for Life Works, an addiction treatment centre that opens this week in Surrey.
Following brand positioning by independent consultant Jennie Withers, Together Design art directed all photography, and developed a marque and colour palette, which will be applied to exhibition collateral and literature later this month.
The Life Works identity has been applied across a range of marketing material, which includes stationery, launch invitations, a prospectus and a website, www.lifeworkscommunity. com, created by Abby T Design.
According to Life Works founder and chief executive Don Serratt, Together Design was briefed to develop a ‘warm, organic and modern, but not trendy’ brand identity that reflects the organisation’s remit and transcends the ‘medical or 1980s South Western’ images of most of its British and American competitors.
Life Works offers therapeutic programmes for alcohol and drug addictions, as well as ‘process’ addictions such as workaholism and overeating. ‘Most [treatment centres] in the UK treat just the addiction. We go much deeper and treat the wound that drives the addiction,’ says Serratt.
Together Design founder Heidi Lightfoot says the consultancy’s main challenge was to develop an ‘inspiring’ look that was also ‘sensitive’ enough to not frighten off people ‘at a low point in their lives’ who may benefit from treatments available at Life Works.
Lightfoot says the group went with a ‘bright, strong and optimistic’ colour palette and a ‘simple’ logo rendered in a ‘meaty sans serif font’. ‘Life Works’ name is quite a strong statement of belief in itself,’ she adds.
Together Design was appointed in July. There was no pitch.