Design Bridge unleashes Citex

Business infrastructure management group Citex has introduced a new corporate identity, created by Design Bridge.

The project sees changes to all of Citex’s subsidiary groups, which have been brought in line with the new image. The Design Bridge identity depicts a cloud to symbolise the company’s policy of promoting original thinking.

Director of service branding at Design Bridge, Max du Bois, says: “This market is perceived as stuffy and grey – we wanted to highlight the idea of ‘unleashing the latent power of your business’ which is what Citex essentially does.”

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