Virgin Cinema this week unveiled the first changes to its on-screen identity since the chain launched in 1995. Retained consultancy Clinic, which developed the original version, created the new identity, which is intended to be used for the next three years. Graphics are layered to create a depth to images, and the identity is accompanied by an original soundtrack penned by composer Chris Blackwell.
The rebrand by Blast Design is centred around a logo with ligature-inspired lettering and a graphic device made of joined-up lines, to express the idea of “bringing people together”.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of
As part of our series on design in 2019, Chris Clarke, deputy creative director at The Guardian, looks at what will happen in print design over the next 12 months.