Virgin Cinema this week unveiled the first changes to its on-screen identity since the chain launched in 1995. Retained consultancy Clinic, which developed the original version, created the new identity, which is intended to be used for the next three years. Graphics are layered to create a depth to images, and the identity is accompanied by an original soundtrack penned by composer Chris Blackwell.
The collaborative concept album was creatively directed by Pentagram’s Abbott Miller, with illustrations from Ori Toor and animations by 1983 studio.
Studio Sutherland has given the organisation a “modern, accessible and easily usable” identity that is centred on the arches found in UK churches.
The studio has collaborated with King’s College London on Urban Mind, to allow users to capture their mood in the city over a 14-day period.
Last week Wales’ Future Generations Commissioner suggested a “guaranteed state income”, similar to a universal basic income (UBI), for creatives would help mitigate the effects of the pandemic on their